Diet Coke VIP Program

Digital Marketing Campaign, 2015-2016

Our team helped launch the Diet Coke VIP program in 2015. This was a year-long digital marketing campaign that targeted 500K identified VIPs. I designed hyper-targeted digital banners, email campaigns, sweepstakes, digital downloadables, and social posts that tapped into the passion of daily Diet Coke drinkers. Our team of three designers created over 800 pieces of unique social content in less than six months and the campaign had over 20 million total fan engagements.