Disney Minnie Mouse
Social Campaign, 2019 - 2020
In 2019, our team at Fullscreen introduced Minnie to the Instagram world. Our goal was to establish her as a multi-faceted personality with an inspiring voice. As a lead designer on the account, I created a wide variety of content highlighting Minnie’s adventures, interests, friendships, and her sweetheart Mickey Mouse — which together formed a fully developed, relatable persona. I established a color palette to be used throughout the campaign and modernized the style of illustration to position Minnie as a modern-day influencer. In less than two years, Minnie has gained almost 700k followers and has over 9 million engagements on Instagram.
Positively Minnie Animated Shorts
Positively Minnie is a series of short-form videos that share a slice-of-life peek into Minnie’s world of wonder. The campaign’s goal is to inspire fans by showing Minnie living her Best Life — pursuing her passions, treasuring her friendships, and spreading kindness. I was responsible for illustrating & compositing backgrounds, characters, and graphic elements that went into the animation. Our team created a total of 10 Positively Minnie animated shorts, and one of them appeared on a video billboard in Times Square!
Below are selected scenes I illustrated and composited for Positively Minnie Animated Shorts.
