Disney Princesses

Social Campaign, 2016 - 2020

Our team started working on The Disney Princesses social campaign in 2016. Under the campaign banner ‘Dream Big, Princess”, our goal was to empower young people through aspirational and motivational content. We crafted a unique creative narrative aimed at deepening the connection fans have with the princesses. Over the years, our campaign scope evolved and expanded into incorporating humorous content and original art. Even tapping into trending topics in popular culture to engage fans and stay relatable in a dynamic social environment. I created hundreds of pieces of inspiring graphic content throughout the campaign. To date, The Disney Princesses Instagram has 2.2 million followers, and almost 9 million likes on Facebook.